Softide Smart Bed - Leverage Enterprise Strategy Consulting

Softide Smart Beds – the direct-to-consumer smart bed brand of public listed company Qisheng Technology – has strategically positioned itself as the "Global Leader in Smart Beds". Through its iconic strategic tagline "One-Click to sleep Softide", the brand has rapidly ignited the smartization demand in China’s 100-billion sleep market, continuously leading the iteration and innovation of the smart bed category. Its disruptive high-efficiency retail terminals have repeatedly created industry benchmarks, solidifying Softide’s status as a pioneer reshaping global sleep technology.

In February 2022, Softide became the official smart bed supplier for the Beijing 2022 Olympic Winter Games, receiving widespread acclaim from athletes around the world.
In March 2022, Leverage Consulting partnered with Softide's domestic business division to redefine the value of smart bedding from the perspective of
In November 2022, Softide opened its first store in China, establishing a new retail format.

In March 2023, Softide's first store in Beijing achieved monthly sales exceeding 1 million yuan.
In December 2023, the number of Softide's stores in China surpassed 100, spanning first- and second-tier cities across the country.

In July 2024, Softide was appointed as the official supplier of smart beds for Chinese delegation at the Paris 2024 Olympics, supporting Chinese athletes in their quest for gold.

Sustaining Momentum, Raising the Bar Building on its rapid expansion, Softide is projected to reach 300 stores by 2025, with a targeted profitability rate exceeding 90%.

Entrepreneur's Statement

Guohai Tang

Founder of Softide

Over the past 12 years, Softide has meticulously researched smart beds, navigating through our initial aspirations and various challenges along the way. Our unwavering commitment has led to the creation of the concept of a 'sleep service provider.' I believe that 'perseverance' is crucial for entrepreneurs. While a person may not accomplish many things in a lifetime, the ability to consistently focus on 'sleeping better' is truly remarkable.

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