March 2022: Apexmind Consulting officially kicked off a strategic cooperation with Softide.

April 2022: The brand finalized its core brand strategy of "One-Click to Sleep", anchored its positioning as the Global Leader in Smart Beds, defined value for the emerging product category, restructured supply chain advantages, and built the dealer organization system from scratch.

From 2022 to 2025, five core strategic campaigns were executed with remarkable results:

Sustained Revenue Breakthroughs The brand achieved revenue growth from zero to over RMB 500 million within two years, and was poised to hit RMB 1 billion within three years, doubling its revenue scale.

No.1 Franchise Expansion Speed In May 2022, the first batch of dealership quotas covering 34 cities were fully claimed within 3 days; the second batch for 35 cities was snapped up again in September. Its franchise expansion rate ranked first in the industry.

Benchmark Store Established in the Launch Year GMV exceeded RMB 10 million in the first year and stayed above RMB 10 million for two consecutive years. The store at Easyhome North Fourth Ring in Beijing became an industry benchmark.

Formulator of National Industry Standards The brand participated in drafting the National Standard for Smart Beds and became the first enterprise to obtain L4, the highest intelligence level certification under the Smart Home standard system.

Phenomenal Flagship Product The S500 smart bed, the industry’s first model equipped with an AI intelligent agent, was launched. It adopts self-developed digital silent motors and integrated automotive-grade craftsmanship, continuously driving iterative upgrades across the smart bed category.