Softide Smart Bed - Leverage Consulting

Forging a world-class brand from a world-class supply chain, pioneering the smart bedding category to USD 141 million in three years

Softide, the consumer brand of publicly listed Keeson Technology, has established itself as the "Global Leader in Smart Beds". Through the compelling strategic message "One-Click to Sleep Well", Softide ignited intelligent sleep demand in China's vast sleep market, continuously leading category innovation and setting new benchmarks with its revolutionary retail model.

In February 2022, Softide became the official smart bed supplier for the Beijing 2022 Olympic Winter Games, receiving widespread acclaim from athletes around the world.
In March 2022, Leverage Consulting partnered with Softide's domestic business division to redefine the value of smart bedding from the perspective of
In November 2022, Softide opened its first store in China, establishing a new retail format.

In March 2023, Softide's first store in Beijing achieved monthly sales exceeding 1 million yuan.
In December 2023, the number of Softide's stores in China surpassed 100, spanning first- and second-tier cities across the country.

In July 2024, Softide was appointed as the official supplier of smart beds for Chinese delegation at the Paris 2024 Olympics, supporting Chinese athletes in their quest for gold.

Sustaining Momentum, Raising the Bar Building on its rapid expansion, Softide is projected to reach 300 stores by 2025, with a targeted profitability rate exceeding 90%.

Entrepreneur's Statement

Guohai Tang

Founder of Softide

Over the past 12 years, Softide has meticulously researched smart beds, navigating through our initial aspirations and various challenges along the way. Our unwavering commitment has led to the creation of the concept of a 'sleep service provider.' I believe that 'perseverance' is crucial for entrepreneurs. While a person may not accomplish many things in a lifetime, the ability to consistently focus on 'sleeping better' is truly remarkable.

3rd Floor, Building D, The Roof, Lane 458, Madang Road, Huangpu District, Shanghai

86-21-6868 5000

About Leverage

New Approach

New Cases

Our Insights: Our Insights; Leverage Conference; Globalization

Contact Us: Get in Touch; Join Us

Certified Management Consulting Firm (CMC-FIRM)