I would like to thank Leverage for tirelessly supporting us in discussions and brainstorming sessions and for pushing our limits over the past year. I feel we are in a state of symbiosis, co-creation, sharing, and mutual success. What distinguishes Leverage is its ability to find solutions through campaigns, rather than merely applying methodologies or settling for quick fixes. Leverage feels more like a comrade-in-arms, and we recognize them as a team of practical doers.

People often think of positioning companies as 'one-liner companies'—a catchy phrase, a pile of cash, and a campaign. But that's not the case with Leverage. They are very practical and truly help businesses solve problems. Their approach is more down-to-earth and detailed than I expected, guiding us through every metric, every business aspect, and every team. They teach us how to better dissect and examine our mindsets and logical frameworks.

Companies often find themselves trapped in an internal perspective. The strategic campaign design by Leverage truly opened my eyes. They helped us broaden our thinking and break free from the limitations of conventional thinking. This is exactly why we chose to partner with them.

I hope you can act as commanders, guiding everyone toward a common goal. I will continuously encourage and motivate the team along the way. The setup of the Leverage team is very thoughtful; they have the right professionals for every module we need at Xiehe, demonstrating their dedication in assembling a well-rounded team.

Leverage has helped many brands grow its value from 1 billion yuan to 3 billion yuan, their approach resonates deeply with us. Their insights into channels, users, and products are impressive; they can step back and see the bigger picture, offering us constructive advice. I believe that truly valuable things will always lead to market dominance. The value of Leverage's strategy and campaigns is distinctly different; and our campaigns have a 'dominant' edge. The methodology of Leverage is highly intuitive. This company has witnessed many companies scale from tens of billions to over a hundred billion yuan. From the perspective of target audiences and channels, Leverage helps us uncover markets filled with fantastic opportunities. We're attracting entirely new customers through channels where there is currently no competition. I'm really looking forward to this; it's a significant turning point for us.

At a critical moment, Leverage helped us finalize our brand strategy, clarifying our direction and minimizing disputes. They provided a focal point for our overall work, giving us a logical schedule to follow. Despite our organizational strength being relatively weak last year, we achieved our campaign goals for 2023. Our team gained valuable experience and reignited their confidence. Leverage excels at guiding internal operations from the customer's perspective, bringing a fresh viewpoint and thought process that completely differs from my previous understanding of positioning. During the implementation process, they helped us identify key milestones, align team thinking, and provided tools and methods. Their campaign strategies fostered greater collaboration among our departments that previously operated in silos, truly harnessing the strength of teamwork.

When we communicated with the Leverage team, we also engaged with several international consulting firms. However, Leverage introduced a wealth of new concepts, innovative strategies, and fresh perspectives to us. They possess a unique ability to blend practical tactics with the traditional 4Ps. I believe that through this collaboration, Bright Dairy will uncover new ways to tackle our current challenges and discover more innovative and effective strategies in the market. In the future, the team members from both Bright Dairy and Leverage will work hand in hand, grounded in reality, and diligently execute every aspect of our projects, supporting one another to achieve even better results.

The suggestions from the Leverage team are tailored to our company's reality; they accompany us in our ongoing operations and provide practical advice. Leverage team stands alongside us on the front lines, deriving methods from real-world experiences and applying them directly. They combine knowledge with actions and do not act as mere bystanders. A strategic consulting firm shouldn't just point out market opportunities or give suggestions for execution. What we need is a company like Leverage that supports us in transforming our ideas into productive outcomes for our business.

The Leverage team distinguishes itself from other firms. Their approach is more practical and action-oriented. From our very first interaction, it was clear that they are a battle-tested team that truly understands both the snack food industry and Panpan as a brand. They don't simply apply a one-size-fits-all methodologies or copy-pasting success stories. Instead, they are incredibly detail-oriented in strategic implementation, providing us with a scientific and systemic approach that has greatly benefited our team.

'Positioning Equation' shines with wisdom. For a domestic consulting firm to come up with such a formula marks a significant milestone in China's consulting history. Leverage's consulting model not only incorporates Western theories but also includes their own unique insights. Leverage has solid theoretical knowledge, along with a stronger user perspective and third-party viewpoint than we do.

This is the first time I've believed in a theory with the same devotion as one has for a religion. Today, there are many propositions of the era and questions that enterprises at the current development stage need to answer. At this stage, UR needs to clearly answer the question of why customers need us. We need to clearly convey who we are, how we differ from our competitors, our characteristics, our style, and the value we can provide to customers. The Leverage Positioning Equation effectively answers these questions, as well as the question of how enterprises can achieve long - term growth.

Hard - working and endurance are in the nature of most Chinese people. However, just being hard - working doesn't necessarily lead to success. There needs to be a strategy, and Leverage is precisely that "strategy". Therefore, the current achievements of Softide are the result of the perfect combination of the Leverage strategy and the entrepreneurial spirit.

Leverage has been of great help to us. It has helped us transform from a channel - focused brand to a mass - oriented 2C brand. Leverage addresses issues we were unaware of and approaches every task with an attitude of striving for perfection, aiming for 100%. Each market segment of PANTUM should learn from Leverage.

Enterprises are prone to being trapped by internal perspectives. The battle design of Leverage impressed me greatly. It has successfully helped us expand our cognitive space and break free from the limitations of our thinking. This is why we chose Leverage.

Why does Kappa need to develop a strategy? Because Kappa is 22 years old and has experienced a series of ups and downs. So, we need to be more determined to create value for customers. Why did we choose Leverage? Because the Leverage Positioning Equation provides me with a tool for scientific decision - making. Moreover, the Leverage team has an entrepreneurial spirit, which matches our current state very well.

This store - model transformation is bound to be a disruptive innovation in the industry. Through the innovation project promoted with the assistance of Leverage, the team has grown, the original rigid balance has been broken, and we can see the hope of transformation. It's great that you're here.